Farrar, Straus and Giroux

“A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb to like from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture’s substitute for loving. The striking thing about all consumer products—and none more so than electronic devices and applications—is that they’re designed to be immensely likable. This is, in fact, the definition of a consumer product, in contrast to the product that is simply itself and whose makers aren’t fixated on your liking it. I’m thinking here of jet engines, laboratory equipment, serious art and literature.”

-Jonathan Franzen, “Pain Won’t Kill You,” from Farther Away: Essays